Starting from scratch in the digital space can be daunting, but having a clear roadmap can make all the difference. Here’s how I crafted a growth strategy for the digital arm of our traditional business:
Identify Core Objectives
We began by outlining clear objectives for what we wanted to achieve with our digital channel, including sales targets, customer acquisition, and brand awareness.
Build in Phases
I broke the growth strategy into phases—starting with website optimization, then building our customer base, and finally scaling operations. Each phase had its own set of OKRs to keep us on track.
Focus on Scalability
From the outset, I made sure that everything we built was scalable. Whether it was the website infrastructure or the customer support system, we planned for future growth.
By taking a phased approach and focusing on scalability, we successfully transitioned to a digital-first business model.