analytics (14) digital marketing (12) e-commerce (27) fintech (8) leadership (6) payments (4)
Alright, product managers and fintech aficionados, gather ’round! Today, we’re peering into our crystal ball to see what the future holds for gaming economies. Spoiler alert: it’s got blockchain written all over it, and it’s…
Hey there, UX enthusiasts and fellow product managers! Today, we’re diving into a topic that’s close to my heart: how digital wallets are totally transforming the way we think about in-game purchases. Buckle up, because…
Hey there, fellow product managers and fintech enthusiasts! Today, I want to chat about something that’s been shaking up our world: digital wallets in gaming. Trust me, this isn’t just about virtual coins anymore –…
Hey there, fellow product enthusiasts and fintech fanatics! Guess what? I’ve got some exciting news to share, and I couldn’t wait to tell you all about it. I’ve just embarked on a new journey that’s…
Edit: This post was originally written before the pandemic, and since then, remote work and distributed teams have become even more prevalent. The shift has brought new insights and challenges, and I’ve gained valuable experience…
In the world of analytics, collaboration across departments is vital for unlocking the full potential of data. I’ve witnessed firsthand how cross-functional collaboration can lead to more comprehensive insights and better decision-making. When teams from…
As we move further into the digital age, business analytics continues to evolve. Keeping an eye on emerging trends is crucial for staying ahead of the curve. In my experience, understanding these trends can inform…
As I’ve taken on leadership roles, I’ve come to understand the importance of enhancing team dynamics for overall success. A cohesive team can achieve remarkable results, but building that cohesion requires intentional effort. I’ve learned…
As I navigated the complexities of business analytics, I discovered a tool that transformed the way I approached data visualization and analysis: Metabase. This intuitive platform has become a cornerstone of our analytics efforts, enabling…
In today’s digital landscape, having a solid understanding of data analysis is essential for business managers. Python, a versatile programming language, is a powerful tool that can help managers make informed decisions based on data…
Leadership is an art that requires a unique blend of skills and qualities. As I’ve navigated my career, I’ve come to appreciate the significance of effective leadership in driving team success. It’s not just about…
Effective leadership is not just about giving directives; it’s about fostering an environment where team members feel empowered to share their ideas and insights. Michael Marquardt’s book, “Leading with Questions,” emphasizes the power of asking…
Creating a positive work environment is essential for team success. However, fostering inter-team happiness requires intentional effort and understanding. In my journey, I’ve learned that cultivating strong relationships between teams leads to enhanced collaboration and…
Conflict is an inevitable part of any team dynamic. Whether it’s differing opinions on a project or misunderstandings in communication, how we handle conflict can make or break a team’s success. In my experience, managing…
Joining a pre-built team can be both an exciting opportunity and a daunting challenge. As I stepped into my new role, I was faced with the task of leading a team that had established dynamics…
While Excel has been a trusty tool for many of us, it often falls short in handling larger datasets and complex analyses. My journey to embracing Python and Pandas for data analysis opened my eyes…
Establishing a robust analytics setup can feel like an uphill battle, especially when starting from scratch. In my experience, this process involves understanding the business’s unique needs, identifying the right tools, and ensuring data quality.…
In today’s data-driven world, business analytics is not just a buzzword; it’s a necessity for any organization that wants to thrive. My journey into business analytics began with a simple curiosity about how data can…
Building the business analytics for the digital arm of our operations has been one of the most rewarding challenges of my career. The ability to analyze data and derive actionable insights is crucial in today’s…
Reflecting on my journey to becoming a digital marketeer, I realize how much my background in product management has shaped my approach. Transitioning into digital marketing was not merely a career shift; it was a…
In the digital era, data analytics is a powerful tool for driving revenue growth. Businesses that harness the power of analytics can make informed decisions that optimize operations and enhance customer experiences. By leveraging data,…
Customer-centric product marketing is not just a trend; it’s a necessity in today’s competitive landscape. Businesses that prioritize customer needs and preferences in their marketing strategies are more likely to succeed. Understanding your audience is…
In Turkey’s rapidly changing economic landscape, high inflation poses significant challenges for e-commerce businesses. As prices soar, consumers become more discerning with their spending, making it essential for brands to adapt their growth strategies accordingly.…
In the ever-evolving world of digital marketing, many believe that having a large team is synonymous with success. However, the size of your digital marketing team is not as important as the quality and expertise…
The beauty sector has experienced a remarkable transformation over the past few years, largely driven by the rise of social media influencers and makeup videos. These platforms have become essential tools for brands to reach…
Search Engine Optimization (SEO) is a vital component of any e-commerce strategy aimed at driving revenue growth. In today’s competitive digital landscape, businesses must prioritize SEO to improve visibility and attract more potential customers. The…
In the fast-paced world of e-commerce, mastering growth management is essential for long-term success. One of the best practices is scaling operations effectively. This means optimizing your supply chain and ensuring your logistics can handle…
Transitioning into a product growth manager role can be both exciting and challenging. To thrive in this position, several key skills are essential. Firstly, data analysis is crucial; understanding metrics and KPIs will enable you…
As we step into 2018, the digital marketing landscape continues to evolve at an unprecedented pace. Businesses must adapt their strategies to keep up with changing consumer behaviors and technological advancements. This year, personalization will…
Achieving success in e-commerce requires a blend of strategy, experimentation, and execution. Here are some key tactics I’ve employed over the years: Test and Iterate The e-commerce landscape is constantly changing, and what works today…
Being a product manager means more than just overseeing features—it means being the CEO of the product. Here’s how I take ownership: Set a Vision As the product manager, it’s my job to set the…
Starting from scratch in the digital space can be daunting, but having a clear roadmap can make all the difference. Here’s how I crafted a growth strategy for the digital arm of our traditional business:…
Taking ownership of digital marketing has been crucial for growing our e-commerce channel. Here are the key strategies that worked for us: SEO Optimization We invested heavily in SEO to improve organic traffic. This included…
Internal product management is often overlooked in e-commerce, but it’s vital for delivering a seamless customer experience. Here’s why I believe leading from within is crucial: Cross-functional Collaboration As an internal product manager, I work…
Managing inventory in e-commerce is challenging, but when you add a brick-and-mortar business into the mix, it becomes even more complex. Here’s how we navigated the inventory puzzle: Implement a Centralized System One of the…
Change is constant, especially when transitioning from a traditional business to an e-commerce model. Managing change is critical for success, and here’s how I approached it: Communication is Key From day one, I made sure…
Building an e-commerce team from scratch has been a learning experience, but the results have been transformative. Here’s how I designed a team structure that fosters success: Identify Key Roles When starting, it’s important to…
Taking full ownership of a digital transformation is no small task, especially when transitioning from a traditional business model to an e-commerce platform. I took on this challenge head-on, and it has been one of…
Building a strong culture of ownership within an e-commerce team can be a game-changer for long-term success. When team members feel accountable and invested in the outcome of their work, their commitment levels soar. In…
In the e-commerce world, customer expectations are always evolving. It’s not enough to offer great products at competitive prices—you need to build an experience that keeps customers coming back. And that’s where being customer-centric comes…
Back in the early days of e-commerce in Turkey, the landscape was very different. Few companies had ventured online, and even fewer understood what it took to succeed. I was lucky to be part of…
One of the least glamorous but most critical parts of running an e-commerce business is payments. While customers often don’t think twice about it, ensuring that payments flow smoothly and securely is no easy task—especially…
Imagine working at a company that’s been doing business the same way for decades—completely offline. Now imagine being tasked with taking that traditional business and bringing it into the digital age. That was my challenge,…
In e-commerce, speed and agility are everything. Every week brings new trends, customer behaviors shift rapidly, and competition is always just a click away. To manage all these moving parts and stay focused, I’ve found…
As someone who has used OKRs (Objectives and Key Results) in a professional setting, I’ve always appreciated the clarity and focus they bring to team objectives. Christina Wodtke’s book Radical Focus does a great job…
It’s been a while since I last wrote here, but I’m back and ready to dive into another exciting year. First off, Happy New Year! Like many of you, I’ve spent some time thinking about…
I recently had my first visit to London for work, and it was an exciting, yet slightly surreal experience. The city’s energy is undeniable, especially during the morning rush hour. Picture this: suits everywhere, and…
As a platform business, one of the most complex challenges we face is managing global payments. Picture this: A buyer from New Zealand purchases a digital ticket for an event in Brazil, and the seller…
If you’ve ever worked in payments product management, you’ve likely run into this cryptic error: Do Not Honor. It’s the most common payment failure message we receive from banks worldwide. But here’s the kicker—most of…
Hello World! It’s February 2015, and I’m excited to kick off this blog as a way to track my professional journey and, along the way, share what I’ve learned with others. For me, writing is…