Taking ownership of digital marketing has been crucial for growing our e-commerce channel. Here are the key strategies that worked for us:
SEO Optimization
We invested heavily in SEO to improve organic traffic. This included optimizing product descriptions, blog content, and building backlinks to improve our search engine rankings.
Paid Advertising
We ran targeted paid campaigns on platforms like Google and Facebook to attract high-intent users. Paid ads are great for driving traffic quickly, especially during promotions.
Conversion Rate Optimization
It’s not just about driving traffic; it’s about converting visitors into customers. We continuously tested different page layouts, checkout processes, and calls to action to boost our conversion rates.
Digital marketing is an ongoing effort, but by focusing on these key areas, we’ve seen consistent growth in our e-commerce sales.